https://www.annablairboyle.com/work daily 1.0 2018-12-11 https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c01cc1b4fa51ac22716b60d/1543621678957/TRABO+SLIDE+%28Problem%29+for+Portfolio.png Work https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c01d2191ae6cf320780f18f/1543623206769/TRABO+Slide+%28Competitors%29+for+Portfolio.png Work https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c01ce112b6a280deeb0aae7/1543622183003/TRABO+Slide+%28Solution%29+for+Portfolio.png Work https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c009af7aa4a99b4c3f5bb18/1543543552389/AnnaBoyle_INF556+Extract+7.001.jpeg Work https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c00983d575d1f81d35a7a0a/1543542852950/AnnaBoyle_INF556+Extract+6.001.jpeg Work https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c0095bbb8a0459b6c01bbad/1543618590936/Screen+Shot+2018-11-29+at+11.14.46+AM.png Work - User Persona https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c044d04c2241b7629f88bb5/1543785753220/Daily+UI+%23007+%28Settings+Screen%29.jpg Work - Settings Screen Daily UI #007 https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c0848b221c67c44d6fd0a53/1544046816575/Revolution+Prep+Parent+Modal+Sketch.JPG Work - Parent Modal Sketch https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c044d694ae237431c488e65/1543785944675/Daily+UI+%23008+%28404+page%29.png Work - 404 Page Daily UI #008 https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c044c7a21c67ce9f633a790/1543785619292/DailyUI+%23001+%28Sign+Up+Screen%29.jpg Work - Sign-Up Screen Daily UI #001 https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c044c3e0ebbe834fbcc79b3/1543785552452/Daily+UI+%23002+%28Credit+CardCheckout%29.jpg Work - Credit Card Checkout Daily UI #002 https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c084a66032be46d37247fa7/1544047277022/Revolution+Prep+Design+Challenge-1.jpg Work - Parent Modal Wireframe https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c044bca21c67ce9f6339e94/1543785466555/Daily+UI+%23006+%28User+Profile%29.png Work - User Profile Daily UI #006 https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c0622e98a922d4e03124773/1543906069677/ Work https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c0325b6aa4a997cdcf7e972/1543710147937/SOP+PORTFOLIO+PIC+1.png Work https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c0328e68a922dd6f31f0f30/1543711025208/SoP+Instagram+Deepdive+December.png Work https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c0325290ebbe8bdba74141d/1543710112335/SOP+PORTFOLIO+PIC+3.png Work https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c04c085575d1f312eaed6ad/1543816005578/Screen+Shot+2018-12-02+at+9.26.09+PM.png Work 60% say their dog usually barks when he/she is happy 12% say their dog usually barks when he/she is sad 51% say their dog usually barks when he/she is angry 27% say their dog usually barks when he/she is hungry 44% say their dog usually barks when he/she is scared https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c021c914fa51a85b005f52a/1543642652606/Screen+Shot+2018-11-27+at+4.02.44+PM.png Work https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/5c0222e0758d46c25c31bffd/5c0222e00e2e7219026406c7/1543643879169/Screen+Shot+2018-11-30+at+9.56.40+PM.png Work https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/5c0222e0758d46c25c31bffd/5c0222e06d2a738dea5f76ac/1543643884571/Screen+Shot+2018-11-30+at+9.57.11+PM.png Work https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/5c0222e0758d46c25c31bffd/5c0222e3758d46c25c31c00f/1543643880207/Screen+Shot+2018-11-30+at+9.57.29+PM.png Work https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c04c113575d1f312eaedb4e/1543815461619/Screen+Shot+2018-12-02+at+9.26.23+PM.png Work 85% of respondents have shared a picture or video of their pet on social media, 15% have not. https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c04c0220ebbe8610246880f/1543815240754/Screen+Shot+2018-12-02+at+9.25.35+PM.png Work 85% of respondents share content they find funny or amusing with their friends on social media, 15% do not. https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c04c227032be459fe196334/1543815738039/Screen+Shot+2018-12-02+at+9.26.49+PM.png Work 17% of respondents have a pet-related app on their phone, 83% do not. https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c046f21575d1f46547d62dd/1543796966313/Screen+Shot+2018-12-02+at+3.21.31+PM.png Work - Final Results: We made a lot of efforts for BARKALATOR to get the reach it deserved. At launch, we had 70+ beta users, 40% open rate on our emails, and a partnership with Chews Life, a dog rescue organization with over 50,000 followers. We even made a ‘conversion’ - a sweet pup named Pluto from Chews Life that we posted on BARKALATOR’s Instagram was connected to a potential future adopter. This really drove home that there’s a place in the market for BARKALATOR and it created value for users beyond both in and out of the app. https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c046a5f70a6ad4aa415086f/1543793276983/Screen+Shot+2018-12-02+at+3.23.45+PM.png Work https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c04756821c67ce9f635fa01/1543796122207/Screen+Shot+2018-12-02+at+4.14.14+PM.png Work Social media strategy was where our growth hacking mainly resided. We connected with as many dog influencers as possible for brand exposure as well as to recruit beta users since dog influencer moms and dads fit right in our target demographic. The content on our social channels reflected the brand voice of the “barkalations” users receive when using the BARKALATOR app. Additionally, we featured photos of Chews Life dogs in need of a home, which we featured with our #BarkalatorBuddies hashtag. https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c02200b2b6a280deeb416c9/1543643520795/Screen+Shot+2018-11-30+at+9.45.01+PM.png Work https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c04bff50ebbe861024686db/1543815179783/Screen+Shot+2018-12-02+at+9.24.35+PM.png Work 60% of respondents would share a dog bark translation on their social media, 30% would not. https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c04bf8b03ce64a20c378e33/1543815076629/Screen+Shot+2018-12-02+at+9.23.51+PM.png Work 70% of respondents would download an app that translates a dog’s bark into a shareable GIF; 30% would not. https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c046ed0575d1f46547d5d50/1543794988809/Screen+Shot+2018-12-02+at+3.22.19+PM.png Work - Pre-Launch Goal Our ultimate goal in marketing was beta recruitment. Given our relatively short time frame to get this app off the ground and in the minds of potential users, growth hacking was a key aspect of our recruitment. We began beta recruitment by getting our ‘paws’ in the mix. We filmed a video of USC students “translating” dog barks and created a splash landing page on our website, which enabled us to start collecting a list of early adopters. https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c047292575d1f46547d8fcb/1543795558659/Screen+Shot+2018-12-02+at+4.00.39+PM.png Work https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5a6b87e4652dea688d16ac1b/1516996877172/ Work https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c031f4940ec9a058d5e417b/1543708489862/Screen+Shot+2018-12-01+at+3.51.44+PM.png Work https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c031f6c8a922dd6f31ea2c0/1543708531378/Screen+Shot+2018-12-01+at+3.52.06+PM.png Work https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c044f142b6a28c97cdf659c/1543786262700/Screen+Shot+2018-12-02+at+1.30.31+PM.png Work https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c061a7c758d464d4d3cd838/1543903869295/Screen+Shot+2018-12-03+at+10.10.34+PM.png Work https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c06237a575d1fefff94231f/1543906172398/Screen+Shot+2018-12-03+at+10.49.19+PM.png Work https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c103cdc03ce64b364c8ecb0/1544568030626/Screen+Shot+2018-12-11+at+2.40.06+PM.png Work https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5c12d7e788251b42ac40ccae/1544738791984/Screen+Shot+2018-12-01+at+3.57.36+PM.png Work https://www.annablairboyle.com/contact daily 0.75 2018-01-26 https://www.annablairboyle.com/about daily 0.75 2018-05-30 https://static1.squarespace.com/static/5a6b6c028a02c70e1c66b6e4/t/5a6b781be4966b852f76278f/1516992539962/fika.jpg About Live from an afternoon of "fika" in Sweden